Assets of significance deliver more gain to those that they depend on to be in business than their counterparts. They are businesses, ventures and brands that set themselves apart from others in the following ways: –

  1. They make every $1 of invested capital more valuable.
  2. They provide something that someone somewhere, sees value in and is willing to give up cash, time, effort etc., to get it.
  3. They drive a big wedge between the “willingness to pay” amongst buyers and consumers and the costs or sacrifices they make to deliver that which buyers or consumers are willing to pay for.

This blog intends to help you turn your business idea, venture, established business brand or distressed asset, into an Asset of Significance. Follow, engage and tell others about us, it will be worth your while.